TS Customer Monitor
TS Customer Monitor is an easy to use software solution for continuous monitoring of the quality of vital contact information.
Quality questions
Companies are faced with several questions concerning data quality of contact data. The first one is often how many customers or vendors do I really have? What are the exact, real amounts currently? Some companies do not have any idea about the amount of customers or vendors. Second, what is the quality of my address information. Insufficient quality has a direct impact on marketing campaigns with mailings, outbound call-center activities and customer analyses and reporting.
Other questions concern the actual number of duplicates and who are those duplicates. Is the quality of contact information changing over time, is it increasing or is it decreasing.
IntoDQ recognized the need in the market to get those questions answered.
Challenges
- Contact data is dynamic and constantly changing. Therefore it is hard to maintain an accurate view on the quality.
- Contact data may be spread across different systems. Systems differ in how data is stored in fields and in notations and codes; data is treated differently across applications.
- The contact information is international and originates from many different countries. Evaluation of quality implies knowledge of the different formats and characteristics of contact data in the different countries.
- Contact data may need to be extracted from the sources systems constantly. This is cumbersome and has an impact on the operational systems.
- Furthermore floating around of files with contact information may not be desirable, with regards to the prevention of the risk to violate privacy of contact information.
IntoDQ developed TS Customer Monitor so organisations can easily address these challenges in their effort to get precise information on the quality of their contact information.
How does it work?
TS Customer Monitor detects added or changed contact information from the operational systems.
The contact information is standardized, cleansed, matched and stored in the internal TS-Monitor repository. Statistics are maintained. Information about the contact quality is graphically represented in an easy and understandable way. Authorized users can drill-down to the available detail information.
When implementing TS Customer Monitor the first step is to connect TS Customer Monitor to the operational system and define the fields which contain customer information. The second step is to start the data quality process. TS Customer Monitor then reads all customer information and stores all processed information in its repository. This includes the original information as well as all cleansed information. Now all information is available for review and evaluation. The last step is the continuous monitoring of contact information. TS-Monitor is constantly scanning the source systems to detect changed or added information and processes and maintains this information in its repository. By doing this a current view is automatically maintained without any user effort or any effort of extracting and loading files.
TS Customer Monitor is developed by IntoDQ using Trillium Software's TS Director and provides all the advantages of this data quality application server.
Advantages of TS-Monitor
- It provides instant answers on difficult questions.
- It is very easy to use.
- It is very easy to implement.
- It can handle international contact information.
- It provides the powerful cleansing and matching functionality of Trillium Software System. This is needed to process the contact information in an effective way and achieve correct and precise results.
Original information as well as cleansed information is instantly available from the TS-Monitor.
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