| 2005, 07/02 Trillium Software Receives Positive Rating In Latest Data Quality Technology Report |
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Harte-Hanks Trillium Software Receives Positive Rating In Latest Data Quality Technology Report BILLERICA, MA - July 5, 2005 - In a recent report from technology analyst firm Gartner Inc., Trillium Software, a division of Harte-Hanks, Inc. (NYSE:HHS) and the leading provider of total data quality solutions, received a positive rating the highest rating awarded in the data quality technology sector. Released on June 15, Gartner's MarketScope Update: Data Quality Technology report rated eight developers of data quality products. According to Trillium Software, "total data quality" (TDQ) provides relief from a primary challenge facing enterprises today how to unlock the maximum value of corporate data assets."We believe Gartner's recognition is a strong indication that the adoption of a TDQ strategy within data-intensive enterprises is an important step toward maximizing the value of a company's information assets," said Len Dubois, vice president, marketing, Trillium Software at Harte-Hanks. "Without total data quality, companies in today's data driven economy cannot hope to function at their most efficient or profitable levels." The Total Data Quality Concept By providing a Total Data Quality framework, Trillium Software seeks to enable companies to create and maintain information that is fit for its business purpose, regardless of how, where, and when data enters the organization in order to achieve critical business objectives, Dubois said. According to Trillium Software, TDQ is the ability to provide data that is fit for specific business purposes whenever, wherever, and however data are captured, collected, stored, and manipulated across the organization. "Over the years, the traditional approach to data quality often has led to costly and time-intensive IT [information technology] projects unable to yield the expected return on investment," Dubois said. "By focusing on isolated elements of data quality, companies are unable to obtain reliable, accurate data to use in today's multi-faceted business environment. As a result, businesses report significant costs resulting from poor data quality and low confidence in their data." Recognizing this inefficiency, Trillium Software is leveraging its position in the data management market and its pioneering approach to data quality to address the needs of information consumers throughout an organization. Based on 15 years of market experience, Trillium Software provides TDQ through a unique set of software and service offerings encompassed within the Trillium Software System. MarketScope Disclaimer The MarketScope is copyrighted June 15, 2005, by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About Trillium Software and Harte-Hanks Trillium Software, a division of Harte-Hanks, provides businesses with Total Data Quality solutions -- the full complement of technologies and services to profile, cleanse, enhance, and link global data for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com. Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investments with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call (800) 456-9748. |
