| 2005, 08/01 Trillium Software Unveils Total Data Quality Framework |
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Harte-Hanks Trillium Software Unveils Total Data Quality Framework to Turn Information Into Profit. Company advances TDQ as vehicle for maximizing value of data assets. BILLERICA, MA -- August 1, 2005 -- Trillium Software, a division of Harte-Hanks, Inc. (NYSE:HHS), and a leading provider of total data quality (TDQ) solutions, announces a new framework for products and services designed to provide relief from the main challenge facing enterprises today how to unlock the maximum value of corporate data assets. By providing a total data quality framework, Trillium Software makes it possible for companies to unify and synchronize ideas, innovations, and investments in information in order to achieve specific business objectives."We have been able to use the Trillium Software Systems in ways that we have never imagined," said Maggie Dominguez, senior systems analyst, Oki Data Americas, Inc. "We keep finding areas beyond the scope of our original project where a Trillium Software application will solve a new and evolving business need. Since working with Trillium Software, we've noticed a marked increase in our efficiency due to the implementation of a total data quality strategy within our own business model." "Increasing the value of information is the holy grail for CEOs and CIOs whose companies operate in a data-intensive environment," said Len Dubois, vice president of worldwide marketing, Trillium Software at Harte-Hanks. "Without absolutely trustworthy information, companies cannot hope to operate at their most effective and profitable levels. Total data quality is the vehicle for improving corporate visibility across business units, delivering higher value for both bottom-line and top-line objectives, and enabling competitive advantage." According to Trillium Software, total data quality is the ability to provide data that are fit for specific business purposes whenever, wherever, and however data are captured, collected, stored, and manipulated across the organization. Over the years, the traditional approach to data quality has led to costly and time-intensive IT [information technology] projects unable to yield the expected return on investment. By focusing on isolated elements of data quality, companies are unable to obtain reliable, accurate data to use in today's multi-faceted business environment. As a result, businesses report significant costs resulting from poor data quality and low confidence in their data. Recognizing this inefficiency, Trillium Software reports that it is leveraging its leadership in the data management market and its pioneering approach to data quality to address the needs of information users throughout an organization. Based on 15 years of market experience, Trillium Software provides TDQ through a unique set of software and service offerings encompassed within the Trillium Software System. Core principles of a TDQ framework that companies must consider when making investment decisions about data quality products include the following: --Comprehensive Delivers fit-for-purpose data for all types of core business data, wherever, whenever, however that data enter the enterprise --Intelligent Built-in knowledge and experience that automatically identifies and addresses problems within context --Seamless Expands and grows a solution over time, extending to any and all applications from a unified foundation --Dynamic Quickly and precisely adapts for changing business needs and for re-use --Measurable Monitors quality over time, against corporate standards, and across systems for quantifiable results "High-quality data -- and the skills, organizational constructs, processes, and technology to achieve it -- will become a significant competitive differentiator among businesses," said Ted Friedman, vice president, Gartner. "Enterprises that effectively build data quality competency will outperform their industry peers." For more information about Trillium Software's total data quality offering, visit http://www.trilliumsoftware.com About Trillium Software and Harte-Hanks Trillium Software, a division of Harte-Hanks, provides businesses with Total Data Quality solutions -- the full complement of technologies and services to profile, cleanse, enhance, and link global data for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System® by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com. Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investments with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call (800) 456-9748. |
