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Harte-Hanks Trillium Software Named CRM Market Leader. Premier data quality vendor recognized for continued excellence in enterprise customer relationship management initiatives.
BILLERICA, MA - October 3, 2005 - Trillium Software, a division of Harte-Hanks (NYSE:HHS) and a leading provider of total data quality (TDQ) solutions, today announced the company has been selected as a 2005 CRM Market Leader award winner by CRM magazine.
Trillium Software was honored for the company's continued commitment to the CRM [customer relationship management] market, providing users with a single consolidated view of customer information through leading data quality solutions. Winners are featured in the October 2005 issue of CRM magazine.
"CRM magazine is proud to present the 2005 CRM Leader Awards to the organizations who are driving innovation and positive ROI [return on investment] in their customer relationship management strategies," said David Myron, editor-in-chief of CRM magazine. "Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts."
CRM magazine states it strives to increase the industry standard for excellence by recognizing companies and individuals who raise the bar in customer-centric solutions, services and initiatives.
"Trillium Software has a long history of providing users with leading data quality solutions that maximize the effectiveness of critical CRM initiatives," said Len Dubois, vice president of Trillium Software at Harte-Hanks. "As companies continue to operate in a global business environment wrought with stiff competition and consolidating market pressures, a 360-degree view of customer information is seen as critical to an organization's success. Harnessing the power of customer information through data quality is vital to an organization's longevity and it is appropriate that CRM magazine recognizes this critical aspect of CRM."
The CRM Market Leader award selected winners based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. Additionally, companies were evaluated within their specific market and how they have excelled over the past year.
About Trillium Software and Harte-Hanks
Trillium Software, a division of Harte-Hanks, provides businesses with total data quality (TDQ) solutions -- the full complement of technologies and services to profile, cleanse, enhance, and link global data for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Use of the Trillium Software System® by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace. For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
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