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Harte-Hanks Trillium Software recognized by leading magazine for customer relationship management for third year in Data Quality category
BILLERICA, MA - September 25, 2006 - Harte-Hanks Trillium Software (NYSE: HHS), a leading enabler of Total Data Quality solutions, today announced it has been recognized by CRM magazine as a 2006 CRM Market Leader award winner in the Data Quality category. It is the third year that Harte-Hanks Trillium Software has been designated with this honor.
In its annual effort to increase the industry's standards for excellence, CRM magazine recognizes those companies and individuals who are raising the bar in customer-centric solutions and initiatives. The CRM Market Leader award distinguishes the top vendors in eight categories. Each category includes six CRM vendors, which are selected based on weighted criteria including: revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. Also examined is how these companies have excelled this past year within their specific categories.
Award honorees and detailed results are featured in the October 2006 issue of CRM magazine. Harte-Hanks Trillium Software is one of four named CRM Market Leaders.
"Achieving customer satisfaction and loyalty is a key goal for our customers. Offering a consistent, integrated, multichannel experience through strategic data quality efforts helps organizations better market to its customers," said Len Dubois, vice president of marketing for Trillium Software at Harte-Hanks. "As the only independent data quality software provider, we can ensure our customers get best-of-breed products and services. We know that a successful Total Data Quality strategy is integral to our customer's CRM implementations and we are honored that year after year CRM magazine continues to recognize our commitment to the CRM industry."
"Congratulations to this year's award recipients," said David Myron, editor-in-chief, CRM magazine. "Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts."
About Harte-Hanks
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value - a process of "customer optimization" -organized around five strategic considerations: Information (data collection/management) Opportunity (data access/utilization) Insight (data analysis/interpretation) Engagement (knowledge application) Interaction (program execution). Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.
Harte-Hanks Trillium Software provides businesses with Total Data Quality solutions - a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at http://www.trilliumsoftware.com
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Trillium Software and the Trillium Software Systems are registered trademarks of Harte-Hanks, Inc. All other product and company names and trademarks are the property of their respective owners.
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